✦ LIBER ✦

Publisher's and Editor's note

Book ID: 108341863
Publisher: Elsevier Science
Year: 2003
Tongue: English
Weight: 30 KB
Volume: 250
Category: Article
ISSN: 0022-0248
DOI: 10.1016/s0022-0248(02)02449-1

No coin nor oath required. For personal study only.

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This wide crosssection of authors and case writing styles shows the diversity of field-based work that is being done in this new field. Our main intention was to make it clear to professors teaching in marketing that there was case study material available for those who want to teach field-based co