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Public symbols: Analysis of the Florida recount case

โœ Scribed by Michael Murray

Publisher
John Wiley and Sons
Year
2002
Tongue
English
Weight
102 KB
Volume
19
Category
Article
ISSN
0742-6046

No coin nor oath required. For personal study only.

โœฆ Synopsis

Abstract

Symbols are reductionist in nature. When used to influence thought and behavior, symbols cause the receiver to hold critical faculties in abeyance. In politics symbols cause the viewer or listener (the receiver) to acquiesce and to submit to the overpowering and diminishing nature of the symbol. In the field of publicโ€sector marketing, the manipulation of uniquely political symbols (words, ceremonies, objects, rituals) is emerging as an important subject for study. The manipulation of public symbols in the highly dramatized Florida recount case provides an important context for analyzing how public symbols were marketed to produce desired results. ยฉ 2002 John Wiley & Sons, Inc.

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