✦ LIBER ✦

Public relations—Promotion

Book ID: 119535885
Publisher: Elsevier Science
Year: 1982
Tongue: English
Weight: 142 KB
Volume: 8
Category: Article
ISSN: 0363-8111
DOI: 10.1016/s0363-8111(82)80081-7

No coin nor oath required. For personal study only.

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Introduction -- What is public relations? -- The business of PR -- People who work in PR -- Who uses PR and why? -- Better than advertising? -- Creating public confidence -- How a PR campaign is created -- PR, propaganda, manipulation and deceit -- Detecting the hidden hand of PR.