Public relations : writing and media techniques.

✍ Scribed by Dennis L. Wilcox

Year: 2014
Tongue: English
Leaves: 467
Edition: Seventh edition, PNIE
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Cover
Table of Contents
1. Getting Organized for Writing
2. Becoming a Persuasive Writer
3. Finding and Making News
4. Working with Journalists and Bloggers
5. Writing the News Release
6. Preparing Fact Sheets, Advisories, Media Kits, and Pitches
7. Creating News Features and Op-Eds
8. Radio, Television, and Online Video
9. Selecting Publicity Photos and Graphics
10. Distributing News to the Media
11. Tapping the Web and Digital Media
12. Newsletters, Brochures, and Intranets
13. Writing Email, Memos, and Proposals
14. Using Direct Mail and Advertising
15. Organizing Meetings and Events
16. Planning Programs and Campaigns
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Y

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