✦ LIBER ✦

Public relations: Theory

Book ID: 114240294
Publisher: Elsevier Science
Year: 1997
Tongue: English
Weight: 75 KB
Volume: 25
Category: Article
ISSN: 0363-8111
DOI: 10.1016/s0363-8111(99)80097-6

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Public Relations Research || Public Rela

Public Relations Research || Public Relations Theory: The Reconstructive Approach

✍ Zerfass, Ansgar; van Ruler, Betteke; Sriramesh, Krishnamurthy 📂 Article 📅 2008 🏛 VS Verlag für Sozialwissenschaften ⚖ 208 KB

Sociodrama as public relations theory

✍ Thomas J. Mickey 📂 Article 📅 1983 🏛 Elsevier Science 🌐 English ⚖ 107 KB

Public Relations Research || Excellence

Public Relations Research || Excellence Theory in Public Relations: Past, Present, and Future

✍ Zerfass, Ansgar; van Ruler, Betteke; Sriramesh, Krishnamurthy 📂 Article 📅 2008 🏛 VS Verlag für Sozialwissenschaften ⚖ 147 KB

The programme of research known as the excellence theory began in the 1960s with J. Grunig's research on publics found among Colombian farmers. Research then followed on the role of public relations in organizational decision-making, the symmetrical model of public relations, public relations measur

Applying ethical theory to public relati

Applying ethical theory to public relations

✍ Thomas H. Bivins 📂 Article 📅 1987 🏛 Springer 🌐 English ⚖ 617 KB

Toward a dialogic theory of public relat

Toward a dialogic theory of public relations

✍ Michael L. Kent; Maureen Taylor 📂 Article 📅 2002 🏛 Elsevier Science 🌐 English ⚖ 84 KB

Education, theory, and research in publi

Education, theory, and research in public relations

✍ James F. Tirone 📂 Article 📅 1979 🏛 Elsevier Science 🌐 English ⚖ 655 KB