Public relations : the profession and the practice

Publisher: Boston : McGraw-Hill Higher Education
Year: 2008
Tongue: English
Category: Library

⬇ Acquire This Volume

No coin nor oath required. For personal study only.

✦ Synopsis

xxiv, 393 [33] p. : 26 cm

📜 SIMILAR VOLUMES

Public relations : the profession and th

📁 Public relations : the profession and the practice

✍ Lattimore, Dan 📂 Library 📅 2013 🏛 McGraw-Hill/Connect Learn Succeed 🌐 English

"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public rela

Public Relations: The Profession and th

📁 Public Relations: The Profession and the Practice

✍ Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth 📂 Library 📅 2011 🏛 McGraw-Hill Education 🌐 English

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relat

Public Relations History; Theory, Practi

📁 Public Relations History; Theory, Practice, and Profession

✍ Cayce Myers 📂 Library 📅 2021 🏛 Routledge 🌐 English

Public Relations: History Theory, Practi

📁 Public Relations: History Theory, Practice, And Profession

✍ Cayce Myers 📂 Library 📅 2021 🏛 Routledge/Taylor & Francis Group 🌐 English

This book presents a unique overview of public relations history, tracing the development of the profession and its practices in a variety of sectors, ranging from politics, education, social movements, and corporate communication to entertainment. Author Cayce Myers examines the institutional press

Public Relations Writing Worktext : A Pr

📁 Public Relations Writing Worktext : A Practical Guide for the Profession

✍ Joseph M. Zappala; Ann R. Carden 📂 Library 📅 2009 🏛 Taylor & Francis Group 🌐 English

Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in addi

Pathways to Public Relations: Histories

📁 Pathways to Public Relations: Histories of Practice and Profession

✍ Burton St. John III, Margot Opdycke Lamme, Jacquie L'Etang (eds.) 📂 Library 📅 2014 🏛 Routledge 🌐 English

<P>Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th