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Public Relations Research || Public Relations, Persuasion and Propaganda: Truth, Knowledge, Spirituality and Mystique

✍ Scribed by Zerfass, Ansgar; van Ruler, Betteke; Sriramesh, Krishnamurthy


Book ID
120173543
Publisher
VS Verlag für Sozialwissenschaften
Year
2008
Weight
155 KB
Category
Article
ISBN
3531909185

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