𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Public relations

✍ Scribed by H.C.P.


Book ID
115686638
Publisher
Elsevier Science
Year
1955
Weight
191 KB
Volume
41
Category
Article
ISSN
0002-9416

No coin nor oath required. For personal study only.


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Introduction -- What is public relations? -- The business of PR -- People who work in PR -- Who uses PR and why? -- Better than advertising? -- Creating public confidence -- How a PR campaign is created -- PR, propaganda, manipulation and deceit -- Detecting the hidden hand of PR.

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