Cover
Copyright information
Contents
List of Contributors
Scientific Advisory Committee
Introduction
Social Media Interaction and Digital Public Relations: The Example of Turkish Green Crescent Society
Introduction
1 Social Media and Digital Communication
2 Social Media and the Changing Public Relations
3 Digital Target Audiences and Relationship Methods
4 Method
4.1 Sample Selection and Implementation
4.2 Findings and Interpretation
4.2.1 Findings on Attention-Drawing and Curiosity-Arousing
4.2.2 Findings with Supportive Content
4.2.3 Findings on Critical Thinking
5 Conclusion and Assessment
References
Data Storytelling and Digital Visualization
Introduction
1 Storytelling from Ancient Times to Modern Age
2 Digital Culture and Visual Storytelling
3 Visual Form of Data Storytelling
4 Basics of Data Storytelling
4.1 Principles of Data Storytelling
5 Types of Data Storytelling
5.1 Magazine Style Data Storytelling
5.2 Annotated Charts
5.3 Flowcharts-Infographics
5.4 Partitioned Poster
5.5 Comics, Cartoons, and Animations
6 Conclusion
References
A Current and Capitalist Consumption Myth: Black Friday
Introduction
1 Consumption
2 An Important Phenomenon in Consumption: Capitalism
3 Media Factor in the Consumption Process
4 A New Consumption Myth: Black Friday
5 Analysis: The Black Friday Network on Twitter
5.1 Method
6 Findings
7 Conclusion and Evaluation
References
Unexpected Events in Health Institutions and Digital Public Relations
Introduction
1 The Structure of Healthcare Services and Unexpected Events
2 Unexpected Events in Health Services and Corporate Communication
3 The Use of Digital Media in Unexpected Events
4 Conclusion
References
Examining E-Complaints against Airline Companies in Terms of Public Relations
Introduction
1 Strategic Issue Management
2 Issue Management Concerning Public Relations
3 Method
4 Findings
4.1 Delay
4.2 Broken Baggage Claim
4.3 Incomplete/Late Reimbursement
4.4 Gift Card/Coupon
4.5 Staff Behavior
4.6 Demand for Change or Readjustment on Ticket
4.7 Flight Cancellation
4.8 Being Late for the Flight
5 Conclusion
References
The Use of New Media for Digital Public Relations: The Case of Konya Universities
Introduction
1 Public Relations and Media
2 Importance of Two-way Communication in Public Relations
3 The Place and Importance of the New Media in the Public Relations Process
4 Method
5 Findings
Conclusion
References
The Use of Digital Storytelling as a Public Relations Tool for Corporate Reputation: The Sample of Tat Gida Farmer Stories
Introduction
1 The Concept of Storytelling
2 Digital Storytelling
3 Relationship between Public Relations and Digital Storytelling
4 From Digital Stories to Corporate Reputation
5 Method
6 Findings
Conclusion
References
Independent and Nonverbal Postmodern Relationship Forms in the Network Age
Introduction
1 Health Myth
2 The Hegemony of Vision and the Depth of Sound
3 High-Enticaplosive Advertisements
4 Transparent Nihilism or the End of Pleasure
5 The Unbearable Lightness of Peeping, or Getting Caught in the Net
6 Fi series as a Postmodern Life Trailer
7 Discourse Analysis
8 In Lieu of Conclusion
References
Organizations’ use of Social Media from the Perspective of Dialogical Communication and Marketing-Oriented Public Relations
1 Introduction
2 Marketing-Oriented Public Relations
3 Dialogical Communication and Public Relations
4 Framework of the Study
4.1 Finding Concerning the Use of Dialogical Principles in Social Media
4.2 Finding about the Use of Dialogical Principles in Social Media for Marketing-Oriented Public Relations
5 Conclusion and Evaluation
References
How Twitter Was Used during the 2018 Presidential Election by the Candidates in Turkey Image Creation in the Context of Dramaturgy Theory1
Introduction
1 Definition of Self and Created Self-Image Presentation
2 Presentation of Self in Social Media and Creating Images
3 Use of Social Media in Political Communication
4 Method
5 Results
6 Conclusion
References
Social Media Presence of Banks in Terms of Public Relations: The Example of Ziraat Bank, Iş Bank, and Kuveyt Türk Participation Bank
Introduction
1 Public Relations in Banking Sector
2 The Public Relations Need of Banks
3 Twitter as a Social Media Tool of Banks for Public Relations
3.1 Components of Twitter
3.2 Benefits of Twitter for the Banks
4 Method
5 Findings
6 Conclusion
References
List of Figures
List of Tables
Authors
