Public Relations in Hyper-Globalization: Essential Relationship Management – A Japan Perspective

✍ Scribed by Takashi Inoue

• Publisher: Routledge
• Year: 2018
• Tongue: English
• Leaves: 307
• Category: Library

✦ Table of Contents

Cover
Title
Copyright
Contents
List of figures
Introduction
1 Public relations for top management in an age of hyper-globalization
1 2011 Great East Japan Earthquake and Fukushima Nuclear Plant disaster
2 What is hyper-globalization?
3 Difference between public relations as communications management and public relations as stakeholder relationship management
4 Self-Correction Model: the key to achieving goals along the shortest path
5 Public relations as the fifth management resource
6 Leaders in today's age of hyper-globalization need to be shrewd and knowledgeable about public relations
2 Effective stakeholder relationship management: fostering successful global leaders
1 Public relations seen at work: Nissan Motor and Mitsubishi Motors 2016 historic press conference
2 What is public relations?
3 Abilities required for relationship management
3 Historical growth of public relations and its development in Japan
1 Japan and WWII — as seen from the eyes of public relations
2 Development of public relations
3 Definitions from public relations associations
4 Towards a new definition of public relations in hyper-globalization
5 The number of public relations practitioners and the market scale
6 Why has public relations lagged behind in Japan?
7 Public relations and the media
4 Standing out in the globalized crowd: brands, reputation, and public relations
1 Competing globally through brands and reputation
2 Japan that once was no. 1
3 Differences between corporate PR and marketing PR
4 Brand management: standing out by what you make
5 Case study: Hyundai Motor Company, "Genesis" luxury car brand
6 Reputation management: standing out by who you are
7 Case study: ITO EN, CSV
8 Special public relations considerations for government and public agencies
9 Public relations skills: having what it takes
10 PR firms: functions and roles
11 Urgent need for PR and human relations training in a hyper-globalized world
5 Crisis management through the eyes of public relations
1 Toshiba's continuing crisis
2 Descending into the darkness of a crisis
3 Transcending from crisis to hope
4 Overlapping crisis management concepts
5 Case study: West Japan Railway Company train derailment crisis
6 Building-up "image stock" as a protective layer
7 Responding to a crisis: a public relations approach
8 Strengthening the organization by opening it up
6 Strategic public relations and the PR Life-Cycle Model
1 Public relations and strategy
2 PR Life-Cycle
3 Case study: Concur, new product requiring change in the law
4 Case study: Tenneco, PR strategy in Japan-U.S. automotive negotiations
5 Applying strategic public relations for a nation
7 Media relations training: successful executives' competitive career advantage
1 Leadership through the power of communications
2 Media training for spokespersons
8 Evaluating and measuring public relations activities
1 Necessity of evaluating and measuring public relations activities
2 Methods of evaluating public relations activities
9 Essential changes in corporate communication in a digital age
1 Excelling at social media
2 Case study: Samsung, launch of new smartphone
3 Net Relations: twin axes of communications and technology
4 Understanding the Internet in human terms
5 Engaging stakeholders through social media
6 Social media monitoring
7 Strategic PR and Net Relations
8 Case study: United States Subaru, CSR, "Share the Love" campaign
9 Case study: Tirol-Choco Co., Ltd., "Quick and precise handling of a complaint"
10 Being ethical and successful: development of the Self-Correction Model
1 Once upon a voyage
2 When the obvious becomes invisible
3 Embedding ethics into the DNA of the organization
4 Conceptual framework of the Self-Correction Model
5 Development of the Self-Correction Model
6 A final summation
Glossary
Index