Public relations: Concepts, authority, control
β Scribed by Benjamin R. Wygal
- Book ID
- 112017540
- Publisher
- John Wiley and Sons
- Year
- 1977
- Weight
- 403 KB
- Volume
- 1977
- Category
- Article
- ISSN
- 0194-3081
No coin nor oath required. For personal study only.
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## Abstract This study compares characteristics of successful academic unit fundraising programmes and successful public relations programmes. Using interviews and surveys it explores whether academic unit fundraisers value the roles and responsibilities that align with identified strategicβmanage