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Public Relations are Important

Book ID: 114871204
Publisher: John Wiley and Sons
Year: 1962
Tongue: English
Weight: 45 KB
Volume: 3
Category: Article
ISSN: 0022-4510
DOI: 10.1111/j.1748-5827.1962.tb04151.x

No coin nor oath required. For personal study only.

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Introduction -- What is public relations? -- The business of PR -- People who work in PR -- Who uses PR and why? -- Better than advertising? -- Creating public confidence -- How a PR campaign is created -- PR, propaganda, manipulation and deceit -- Detecting the hidden hand of PR.