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Public relations and tourism: Critical reflections and a research agenda

✍ Scribed by Jacquie L’Etang; Jesper Falkheimer; Jairo Lugo


Book ID
113870652
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
157 KB
Volume
33
Category
Article
ISSN
0363-8111

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## Abstract The need to direct research towards the tourism industry is related to the increasingly competitive environment it finds itself in, especially in terms of services rendered, having grown more complex in the features and critique that comprise the tourist experience, and as economic and