Public Relations: A Practical Guide to the Basics

✍ Scribed by Philip Henslowe

• Publisher: Kogan Page
• Year: 2003
• Tongue: English
• Leaves: 161
• Series: PR in Practice
• Edition: 2nd
• Category: Library

✦ Synopsis

This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.

✦ Table of Contents

Foreword......Page 10
Preface......Page 12
Acknowledgements......Page 13
1 The Roles of Public Relations......Page 14
2 External Public Relations Sources......Page 18
3 Ethics and the Law......Page 23
4 Working with Suppliers......Page 29
5 Working with Publishers......Page 32
6 Working with Printers......Page 35
7 Working with Photographers......Page 37
8 Working with Designers......Page 44
9 Making Videos......Page 50
10 Exhibitions and Other Events......Page 54
11 Promotions and Functions......Page 63
12 Visits......Page 71
13 Sponsorship and Educational Activities......Page 73
14 Business Writing......Page 81
15 Crisis Management......Page 88
16 Working with the Media......Page 93
17 New Developments in Technology......Page 100
18 Planning and Programming......Page 105
19 Assessment and Evaluation......Page 109
20 Conclusion......Page 114
Further Reading......Page 116
Appendix 1 The Institute of Public Relations Code of
Professional Conduct......Page 118
Appendix 2 The law as it affects public relations practitioners......Page 126
Appendix 3 Model client agreement......Page 130
Appendix 4 Employment law......Page 137
Appendix 5 Checklist of Public Relations Assistance on the Exhibition Stand......Page 139
Appendix 6 Event and Conference Planning......Page 141
Appendix 7 Planning Guidelines – Events......Page 142
Appendix 8 Planning Guidelines – Conferences......Page 143
Appendix 9 VIP Visits......Page 145
Appendix 10 Royal Visits......Page 147
Appendix 11 Written Reports......Page 149
Appendix 12 Agenda Format......Page 150
Appendix 13 Example of Layout for an Internal Paper......Page 151
Appendix 14 Example of Layout for Minutes......Page 153
Appendix 15 Contingency Planning for a Crisis......Page 155
Index......Page 158

✦ Subjects

Маркетинг, реклама, PR;Связи с общественностью;