Public Broadcasting and the Public Interest

✍ Scribed by Michael P. McCauley, B. Lee Artz, DeeDee Halleck, Paul E Peterson

• Publisher: Routledge
• Year: 2002
• Tongue: English
• Leaves: 337
• Series: Media, Communication, and Culture in America
• Edition: 1
• Category: Library

✦ Synopsis

As federal funding for public broadcasting wanes and support from corporations and an elite group of viewers and listeners rises, public broadcasting's role as vox populi has come under threat. With contributions from key scholars from a wide variety of disciplines, this volume examines the crisis facing public broadcasting today by analyzing the institution's development, its presentday operations, and its prospects for the future. Covering everything from globalization and the rise of the Internet, to key issues such as race and class, to specific subjects such as advertising, public access, and grassroots radio, Public Broadcasting and the Public Interest provides a fresh and original look at a vital component of our mass media.

✦ Table of Contents

Cover
Half Title
Title Page
Copyright Page
Table of Contents
List of Tables and Figures
Series Foreword
Foreword
Acknowledgments
Introduction
Part I. Defining the Public Media Terrain
1. Introduction
2. Public Broadcasting: Past, Present, and Future
3. Brand New World? Globalization, Cyberspace, and the Politics of Convergence
4. The PBS Brand and the Merchandising of Public Service
5. The FCC and the Public Interest: A Selective Critique of U.S. Telecommunications Policy-Making
6. Pacifica Radio's Crisis of Containment
Part II. Critical Dimensions
7. Introduction
8. The Public and Its Problems: Race, Class, and Media Access
9. Advertising on Public Television: A Look at PBS
10. Should One Size Fit All Audiences? A Study of KUOP
11. DBS and the Public Interest Opportunity in Satellite Television
12. Making Money and Serving the Public Interest: Public Broadcasting Can and Should Do Both
Part III. Global Perspectives
13. Introduction
14. The CBC and the Public Interest: Maintaining the Mission in an Era of Media Concentration
15. Public Broadcasting, the Information Society, and the Internet: A Paradigm Shift?
16. Between Globalization and Democratization: Governmental Public Broadcasting in Africa
17. Canadians Connected and Unplugged: Public Access to the Internet and the Digital Divide
Part IV. Where Do We Go from Here: Civic Space, Cyber Market, Public Trust, or Grassroots Alternatives?
18. Introduction
19. Social Capital, Civic Space, and the Digital Revolution: Emerging Strategies for Public Broadcasting
20. Resisting the Market Model of the Information Highway
21. Public Television in the Digital Age: Town Hall or Cyber Mall?
22. The Grassroots Radio Movement in the United States
23. Microradio: A Tool for Community Empowerment
About the Editors and Contributors
Index