✦ LIBER ✦

Public Awareness, Not Public Relations

✍ Scribed by Dixon, Bernard

Book ID: 109909169
Publisher: Nature Publishing Group
Year: 1993
Tongue: English
Weight: 103 KB
Volume: 11
Category: Article
ISSN: 1087-0156
DOI: 10.1038/nbt1193-1208

No coin nor oath required. For personal study only.

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Introduction -- What is public relations? -- The business of PR -- People who work in PR -- Who uses PR and why? -- Better than advertising? -- Creating public confidence -- How a PR campaign is created -- PR, propaganda, manipulation and deceit -- Detecting the hidden hand of PR.