![Cover of Psychological laws applied to advertising [microform]; the why and how of advertising methods](https://archive.org/services/img/psychologicallaw00atki)
โ Scribed by Atkinson, Thomas G
No coin nor oath required. For personal study only.
Cover-title
๐ SIMILAR VOLUMES
This work first appeared as The law of advertising in what is now Advertising and selling fortnightly, and in 1908 the author's first edition was published with title The law of advertising and sales. cf. Foreword and Introd
Microfilm
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory
Cover-title
<p><span>This open access book represents the first comprehensive, Australia-focused treatment of the problem of false election information disseminated for the purpose of gaining an electoral advantage. It explores cautious legal regulation as the most effective and decisive approach to the issue.
Page xi erroneously numbered xii