Psychological aspects of launching new products

✍ Scribed by Haenel, H.

• Publisher: John Wiley and Sons
• Year: 1990
• Tongue: English
• Weight: 317 KB
• Volume: 34
• Category: Article
• ISSN: 0027-769X
• DOI: 10.1002/food.19900340315

✦ Synopsis

Consumer acceptance of a new product is largely a psychological category. Decisive in this process is the correspondence of the trias flavour challengeappetitehedonic reward, is the meeting of relevant needs, leading to new consumption habits.

The modern food assortment, the pressure to innovation, the introduction of a new product are integral parts or processes of our changed world, of its social dynamics, of its contradictions. "Fast Foods" and "Wholesome Food and Nutrition" are given as examples for successful new developments with strong psychological background.