Random systems with stretched (and fluctuating) exponential form of probability density functions (PDFs), such as turbulence (distribution of velocity differences) and percolation (visiting frequency in percolative diffusion), are studied. Dimensionless moments are defined as Fnp(r) = fp/fff/', where fp(r) is the standard moments of order p (p > n). Pseudo-scaling (PS) is defined as existence of power relationships F,p ~ Fe, q, where exponent p,pq depends on p, q and n. It is shown that for large enough n, p, q, the PS takes place even if the ordinary scaling is broken. It is shown that there are two kinds of the asymptotical pseudo-scaling: with P,eq = (p-n)/(q-n) and with p,pq = (p/q) [ln(p/n)/(ln(q/n)]. If ordinary scaling also takes place in the systems then these two kinds of the pseudo-scaling lead to two kinds of corresponding ordinary scaling laws. A speculation concerning genesis of the stretched exponential PDFs is briefly discussed. Phase transition from random fractal structures to homogeneity is studied in the framework of the pseudo-scaling approach and it is shown that multifraetality of passive scalar concentration has the pseudo-scaling form of the second kind near the transition (whereas for systems far from the transition the multifractality has the pseudo-scaling form of the first kind). The condition of compatibility of the pseudo-scaling and of the generalized dimension approaches is also investigated. Agreement between the theoretical results and experimental data of different authors is established both for the situations where ordinary scaling takes place and for situations where ordinary scaling does not take place.