Proving our value: Measuring package design's Return On Investment

✍ Scribed by Wallace, Rob

• Book ID: 110109044
• Publisher: Wiley (Blackwell Publishing)
• Year: 2010
• Weight: 221 KB
• Volume: 12
• Category: Article
• ISSN: 1045-7194
• DOI: 10.1111/j.1948-7169.2001.tb00549.x