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Promoting Interactive Decision Aids on Retail Websites: A Message Framing Perspective with New versus Traditional Focal Actions

✍ Scribed by Breugelmans, Els; Köhler, Clemens F.; Dellaert, Benedict G.C.; de Ruyter, Ko


Book ID
122095440
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
379 KB
Volume
88
Category
Article
ISSN
0022-4359

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