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Projective techniques for brand image research

✍ Scribed by Hofstede, Anouk; van Hoof, Joris; Walenberg, Natascha; de Jong, Menno

Book ID: 120221226
Publisher: Emerald Group Publishing Limited
Year: 2007
Tongue: English
Weight: 71 KB
Volume: 10
Category: Article
ISSN: 1352-2752
DOI: 10.1108/13522750710754326

No coin nor oath required. For personal study only.

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