PROFITING WHEN CUSTOMERS CHOOSE VALUE OVER PRICE

✍ Scribed by Andreas Hinterhuber; Marco Bertini

• Book ID: 110982523
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 199 KB
• Volume: 22
• Category: Article
• ISSN: 0955-6419
• DOI: 10.1111/j.1467-8616.2011.00727.x