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Profit-maximizing firm investments in customer information security

โœ Scribed by Yong Jick Lee; Robert J. Kauffman; Ryan Sougstad


Book ID
113570978
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
868 KB
Volume
51
Category
Article
ISSN
0167-9236

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## Abstract Three experiments investigated the consequences of the presence of information that a manufacturing firm is profitable on consumers' judgments of the firm and the consequences for perceptions of advertising, products, and choice intention. When profitability is present in the advertisin