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Profit implications of estimation methods for the allocation of marketing resources

✍ Scribed by Werkmeister, Marc; Hruschka, Harald

Book ID: 121560036
Publisher: Springer-Verlag
Year: 2013
Tongue: English
Weight: 284 KB
Volume: 84
Category: Article
ISSN: 0044-2372
DOI: 10.1007/s11573-013-0696-y

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