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Professional Genres from an Interpersonal Perspective

✍ Scribed by Renáta Tomášková (editor), Christopher Hopkinson (editor), Gabriela Zapletalová (editor)


Publisher
Cambridge Scholars Publishing
Year
2016
Tongue
English
Leaves
284
Edition
1
Category
Library

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✦ Synopsis


This volume brings together contributions focused on, and shaped by, two areas of linguistic research: genre analysis and the interpersonal component of language and discourse. It explores the interplay and interaction of genre and the interpersonal component, revealing potential connections and interdependencies between genre conventions and the realisation of interpersonal meanings, viewed from the perspective of the systemic functional approach to language and discourse analysis. The contributions focus on a variety of aspects of the interpersonal in selected genres of professional discourse, including not only communication among professionals, but also genres produced by professionals to address non-specialists. The volume consists of nine chapters grouped into three sections, guiding readers through four major discourse domains, namely media discourse, academic discourse, institutional discourse, and promotional discourse. Institutional and promotional discourses are combined in a single section, reflecting the hybridism of the majority of the genres under investigation here: genres of institutional discourse typically exhibit features akin to advertising, not only presenting the institutions in terms of the scope of their activities and services, but also serving a clear promotional purpose. The studies document how omnipresent, varied and plentiful the strategies of intersubjective positioning are, and how significant their position in genres and discourses invariably is. The social and cultural grounding of genres requires them to be conventional, yet it also ensures their flexibility, continuous development and changequalities which make genres a permanent challenge and inspiration for research and discussion.

✦ Table of Contents


Contents
Introduction • Renáta Tomášková
I. Genres in Mass Media
1 Voices in Hard News: Generic and Dialogic Perspectives • Zuzana Nádraská
2 Self-Reference in Political Speeches from Above • Lenka Kopečková
II. Genres in Academic Settings
3 “I have to admit that my position will be more difficult…”: A Genre Analysis of Introducing the Conference Paper Move • Gabriela Zapletalová
4 The Integrative Approach to Metadiscourse Revisited: Hedging in Academic Writing • Tereza Guziurová
5 Interaction and Intersubjective Positioning in Book Reviews • Olga Dontcheva-Navratilova
III. Genres in Institutional and Promotional Discourse
6 The Customer Isn’t Always Right… Aggressive and Defensive Responses to Negative Customer Reviews on Tripadvisor • Christopher Hopkinson
7 The Polyphony of a Super-Genre: Blog as a Heteroglossic Element in University Websites • Renáta Tomášková
8 Discursive Legitimation of Major World Oil Companies on their Official Websites • Dita Trčková
9 A Study of the Im/Personal Reality in the Advertising Leaflets on Non-Prescriptive Pharmaceutical Products • Ivana Řezníčková


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