State-of-the-art methods for finding, securing, and retaining the best corporate sponsorsThe authoritative guide to creating and closing deals with irresistible ROIsEvent Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals,
Professional Event Coordination (The Wiley Event Management Series)
โ Scribed by Julia Rutherford Silvers
- Publisher
- Wiley
- Year
- 2003
- Tongue
- English
- Leaves
- 497
- Edition
- 1
- Category
- Library
No coin nor oath required. For personal study only.
โฆ Synopsis
Introducing a clear path toward event excellenceA comprehensive guide to essential competencies for event coordinators,Professional Event Coordination examines the full event planning process and provides the tools and strategies to effectively procure, organize, implement, and monitor all the products, services, and service providers that will bring an event to life.After establishing each layer of the anatomy of an event, this in-depth guide covers: Event design Project management techniques Site selection and development Infrastructure services Entertainment possibilities Food and beverage options Safety and security Inviting attendees In addition to dozens of checklists, tables, and figures, this complete guidebook is enhanced with On-Site Insights (real-world examples), Technology Tips, and Exercises in Professional Event Coordination (reinforcement exercises that help in preparation for the CSEP certification exam).A versatile tool that is effective for all types of events-for small functions with ten guests to major festivals with 10,000 attendees - Professional Event Coordination is a valuable book for every professional who works events, including event managers, caterers, event planners, and hotel and food and beverage managers.
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THE WILEY EVENT MANAGEMENT SERIES From the foremost authority on event management The only comprehensive guide to the research, design, coordination, evaluation, and marketing of all types of special events The future is bright for event managers equipped with the essential training and ski
I am a professional event manager and bought this book to help teach an event management class at a business school. It was the best decision i ever made. Extremely comprehensive and very well written. Covers all aspects of event management
More and more, special events courses are being taught in hospitality and events management courses. Written by the foremost authority on event management, and with expanded coverage of leadership and its role in successful planning, this book provides a handy reference for events professiona