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Product sequencing: co-evolution of knowledge, capabilities and products

โœ Scribed by Constance E. Helfat; Ruth S. Raubitschek

Book ID
101334545
Publisher
John Wiley and Sons
Year
2000
Tongue
English
Weight
117 KB
Volume
21
Category
Article
ISSN
0143-2095

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## Abstract To shed further light on the correlation between consumer product involvement and consumer product knowledge, the authors examined such correlation by treating product type and product knowledge type as moderating variables. The results show that the correlation between a consumer's pro