๐”– Bobbio Scriptorium
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Product Research || Improving Intuition in Product Development Decisions

โœ Scribed by Raghavan, N. R. Srinivasa; Cafeo, John A.

Book ID
125460961
Publisher
Springer Netherlands
Year
2009
Weight
197 KB
Category
Article
ISBN
9048128609

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This study provides insight as to how nine diversified companies make decisions on product additions/abandonments and pricing . We address the following: (1) identification of relevant costs and revenues, (2) processes used, and (3) the impact on support costs . We also document ancillary issues, sh