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Product quality alignment and business unit performance

โœ Scribed by Neil A. Morgan; Douglas W. Vorhies

Book ID
117564087
Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
135 KB
Volume
18
Category
Article
ISSN
0737-6782

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Strategic alignment is widely accepted as a prerequisite for a firm's success, but insight into the role of alignment in, and its impact on, the new product development (NPD) process and its performance is less well developed. Most publications on this topic either focus on one form of alignment or