## Abstract In this paper, and using data from a sample of five US manufacturing industries, we study the implications of market demand growth on product line extensions and the effects of the latter on industry profit margins. Companies extend their product lines in response to expansions in marke
✦ LIBER ✦
Product profitability: Causes and effects
✍ Scribed by Matti Sievänen; Petri Suomala; Jari Paranko
- Book ID
- 108152604
- Publisher
- Elsevier Science
- Year
- 2004
- Tongue
- English
- Weight
- 247 KB
- Volume
- 33
- Category
- Article
- ISSN
- 0019-8501
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