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Product profile analysis: A tool for industrial selling

✍ Scribed by John I. Coppett; William A. Staples


Publisher
Elsevier Science
Year
1980
Tongue
English
Weight
328 KB
Volume
9
Category
Article
ISSN
0019-8501

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## Abstract This article offers a conceptual framework for classifying attributes of offerings in a business‐marketing context. Typologies on the nature of product‐related attributes and classification of industrial products are synthesized for viewing levels of product meaning. Repertory grid proc