Product Planning: An Integrated Approach

✍ Scribed by Merlin Stone B.A., D.Phil (auth.)

Publisher: Palgrave Macmillan UK
Year: 1976
Tongue: English
Leaves: 149
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Front Matter....Pages i-xii
Introduction....Pages 1-5
Business Aims and the Logic of Product Planning....Pages 6-17
Demand and Product Planning....Pages 18-44
The Product Life Cycle....Pages 45-62
Costs, Constraints and Capacity....Pages 63-81
The Product Planning Decision....Pages 82-92
The Marketing and Management of New Products....Pages 93-109
Conclusions....Pages 110-130
Back Matter....Pages 131-142

✦ Subjects

Business Strategy/Leadership

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