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Product orientations and the development strategies of new convergence products: moderating effects of corporate capabilities

✍ Scribed by Lee, Ick Geun; Kim, Su Yeon; Lee, Ock Sun; Lee, Hyun Kyung; Yeon, Su Jin; Song, Young Wook; Kim, Jidae

Book ID
120869574
Publisher
Taylor and Francis Group
Year
2013
Tongue
English
Weight
237 KB
Volume
21
Category
Article
ISSN
1976-1597

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## Abstract Product development occurs more frequently as product life cycles shrink and new product offerings expand. In this high‐change and complex environment, firms face high levels of uncertainty and equivocality, and in response, they seek integrative structural mechanisms. In these organiza