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Product form bundling: Implications for marketing digital products

✍ Scribed by Nevena T. Koukova; P.K. Kannan; Brian T. Ratchford

Book ID: 113752261
Publisher: Elsevier Science
Year: 2008
Tongue: English
Weight: 844 KB
Volume: 84
Category: Article
ISSN: 0022-4359
DOI: 10.1016/j.jretai.2008.04.001

No coin nor oath required. For personal study only.

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