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Product family design and platform-based product development: a state-of-the-art review

✍ Scribed by Jianxin (Roger) Jiao; Timothy W. Simpson; Zahed Siddique

Publisher: Springer US
Year: 2007
Tongue: English
Weight: 689 KB
Volume: 18
Category: Article
ISSN: 0956-5515
DOI: 10.1007/s10845-007-0003-2

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## Abstract Product development occurs more frequently as product life cycles shrink and new product offerings expand. In this high‐change and complex environment, firms face high levels of uncertainty and equivocality, and in response, they seek integrative structural mechanisms. In these organiza