Procurement Marketing: A Strategic Concept

✍ Scribed by Prof. Dr. Udo Koppelmann (auth.)

Publisher: Springer-Verlag Berlin Heidelberg
Year: 1998
Tongue: English
Leaves: 192
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

✦ Table of Contents

Front Matter....Pages I-XI
Problems....Pages 1-8
The Vision....Pages 9-23
Possible Solutions....Pages 24-31
The Procurement Marketing Solution....Pages 32-173
Back Matter....Pages 174-183

✦ Subjects

Procurement; Organization/Planning; Management/Business for Professionals

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