✦ LIBER ✦
Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response
✍ Scribed by Elison Ai Ching Lim; Swee Hoon Ang; Yih Hwai Lee; Siew Meng Leong
- Book ID
- 116844713
- Publisher
- Elsevier Science
- Year
- 2009
- Tongue
- English
- Weight
- 374 KB
- Volume
- 41
- Category
- Article
- ISSN
- 0378-2166
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