𝔖 Bobbio Scriptorium
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Problem-definition in marketing research: Facilitating dialog between clients and researchers

✍ Scribed by Sue Jones

Book ID
112141649
Publisher
John Wiley and Sons
Year
1985
Tongue
English
Weight
569 KB
Volume
2
Category
Article
ISSN
0742-6046

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EXAMINING THE LINK BETWEEN CASH FLOW, MARKET VALUE, AND RESEARCH AND DEVELOPMENT INVESTMENT SPENDING IN THE MEDICAL DEVICE INDUSTRY
✍ Bryan P. Schmutz; Rexford E. Santerre πŸ“‚ Article πŸ“… 2012 πŸ› John Wiley and Sons 🌐 English βš– 117 KB

## ABSTRACT Unlike the pharmaceutical industry, no empirical research has focused on the factors influencing research and development (R&D) spending in the medical device industry. To fill that gap, this study examines how R&D spending is influenced by prior year cash flow and corporate market valu