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PRM101 A Think Aloud Study Comparing the Validity and Acceptability of Discrete Choice and Best Worst Scaling Methods

✍ Scribed by Whitty, J.A.; Walker, R.; Golenko, X.; Ratcliffe, J.


Book ID
122179147
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
71 KB
Volume
15
Category
Article
ISSN
1098-3015

No coin nor oath required. For personal study only.


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## Abstract Stated preference methods assume respondents' preferences are consistent with utility theory, but many empirical studies report evidence of preferences that violate utility theory. This evidence is often derived from quantitative tests that occur naturally within, or are added to, state