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Privacy and Big Data

✍ Scribed by Craig, Terence, Ludloff, Mary E.


Publisher
O'Reilly Media
Year
2011
Tongue
English
Category
Library

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✦ Synopsis


Much of what constitutes Big Data is information about us. Through our online activities, we leave an easy-to-follow trail of digital footprints that reveal who we are, what we buy, where we go, and much more. This eye-opening book explores the raging privacy debate over the use of personal data, with one undeniable conclusion: our data is the hottest commodity on the market today—truly more valuable than gold.


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