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Primes and flankers: Source confusions and discounting

✍ Scribed by Denton, Stephen E.; Shiffrin, Richard M.


Book ID
115075456
Publisher
Psychonomic Society Publications
Year
2012
Tongue
English
Weight
581 KB
Volume
74
Category
Article
ISSN
1943-3921

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## Abstract Legal and consumer psychology scholars have focused recent attention on source confusion, which is the likelihood that consumers will be confused regarding the company that is a product's source or sponsor. The authors evaluate two potential antecedents of source confusion: (1) consumer