Doomed from the start: what is the value
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Linda F. Tegarden; Donald E. Hatfield; Ann E. Echols
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Article
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1999
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John Wiley and Sons
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English
โ 149 KB
๐ 1 views
This study investigates how important it is for a firm to select what turns out to be a dominant design in a technology-driven industry. Using the personal computer industry as a case study, this research shows that firms are not doomed when their entry design choices turn out to be 'wrong.' For ear