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Primary qualities, secondary qualities and the truth about intention

✍ Scribed by Alexander Miller


Publisher
Springer Netherlands
Year
2008
Tongue
English
Weight
123 KB
Volume
171
Category
Article
ISSN
0039-7857

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## Abstract This article establishes a link between language quality in the documentation accompanying a product and consumers' evaluations of, and behavioural intentions towards, both the product and the manufacturer. In a laboratory experiment, 116 participants assembled a product using assembly