Pricing: Policies and Procedures
โ Nessim Hanna, H. Robert Dodge (auth.)
๐ Library
๐
1995
๐ Macmillan Education UK
๐ English
โฆ LIBER โฆ
๐
Pricing: Policies and Procedures
โ Scribed by Nessim Hanna, H. Robert Dodge (auth.)
- Publisher
- Macmillan Education UK
- Year
- 1995
- Tongue
- English
- Leaves
- 227
- Category
- Library
โฌ Acquire This Volume
No coin nor oath required. For personal study only.
โฆ Table of Contents
Front Matter....Pages i-xii
The Nature of the Pricing Process....Pages 1-13
Market Interpretations of Price....Pages 14-29
Pricing from the Standpoint of Economic Theory....Pages 30-38
Role of Costs in Pricing....Pages 39-50
Cost-oriented Pricing....Pages 51-65
Demand and Competition-oriented Pricing....Pages 66-77
Pricing Decisions by Manufacturers....Pages 78-95
Product Line Pricing....Pages 96-112
Pricing over the Product Life Cycle....Pages 113-132
Geographic Pricing Practices....Pages 133-141
Retail Pricing....Pages 142-154
Pricing and the Legal Issues....Pages 155-170
Pricing of Services....Pages 171-185
Pricing During Inflationary and Shortage Conditions....Pages 186-194
Pricing in International Markets....Pages 195-211
Back Matter....Pages 213-216
โฆ Subjects
Marketing; Business and Management, general
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