✦ LIBER ✦
Pricing for profitability: Give your competitors the “dog” jobs and keep the “gravy” for yourself
✍ Scribed by John L. Daly
- Book ID
- 102299293
- Publisher
- John Wiley and Sons
- Year
- 2003
- Tongue
- English
- Weight
- 340 KB
- Volume
- 15
- Category
- Article
- ISSN
- 1044-8136
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
With apologies to Woody Hayes, three things can happen when establishing prices, and two of them are bad: You
can overprice and lose a sale that would have been profitable at a lower price, or you can underprice and make
an unprofitable sale. Only the third outcome is favorable: Price appropriately and make the sale as well as a
profit. © 2003 Wiley Periodicals, Inc.