Pricing display ads and contextual ads: Competition, acquisition, and investment

✍ Scribed by Yung-Ming Li; Jhih-Hua Jhang-Li

• Book ID: 113597731
• Publisher: Elsevier Science
• Year: 2009
• Tongue: English
• Weight: 844 KB
• Volume: 8
• Category: Article
• ISSN: 1567-4223
• DOI: 10.1016/j.elerap.2008.06.001