Firm strategy, innovation and consumer d
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Paul L. Robertson; Tony F. Yu
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Article
📅
2001
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John Wiley and Sons
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English
⚖ 247 KB
## Abstract Despite recent advances by economists such as Porter and those associated with the resource‐based school, the economics of demand rarely features in discussions of business strategy. Porter and the resource‐based school take the characteristics of demand as given, and place almost exclu