Price skewness and the marketing of fini
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C. Jack; S.A. McErlean; D. Anderson; T. McCallion
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Article
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2000
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John Wiley and Sons
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English
β 57 KB
Incomplete information about product quality generates risk for market participants. The amount of information and perceived risk varies between marketing channels and an agent's attitude to this risk influences their choice of marketing channel. For risk-averse sellers, expected price and the assoc