✦ LIBER ✦
Price and advertising strategy of a national brand against its private-label clone: A signaling game approach
✍ Scribed by Makoto Abe
- Book ID
- 119080999
- Publisher
- Elsevier Science
- Year
- 1995
- Tongue
- English
- Weight
- 923 KB
- Volume
- 33
- Category
- Article
- ISSN
- 0148-2963
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